I am removing the link to the ‘Here to Help’ program, a thinly-veiled piece of Reckitt Benckiser propaganda that does much more to harm the lives of opioid addicts than to improve them. The connection isn’t real complicated, but might take a moment or two of your concentration to understand.

I’ve written in the past about how RB profits from the misunderstandings about the value (or lack thereof) of naloxone, a chemical that turns generic buprenorphine at $0.25 per mg into the identically-acting drug Suboxone at $1 per mg.  I’ve written about RB’s mad rush to promote Suboxone film, to replace the profits expected to disappear as generic buprenorphine/naloxone enters the market. And I’ve written about the latest stunt by RB of declaring their own tablets unsafe shortly after their patent expired, essentially eliminating the ‘risk’ that affordable generic ‘Suboxone’ will ever reach suffering addicts.

The impact of RB’s actions extend beyond raising the price of their signature product– an action that by itself costs untold lives.  The hyped concern over the safety of buprenorphine also strongly impacts the debate over raising the 100-patient limit faced by current providers.  That means the doctors like me, with a waiting list of 80 people, must reconcile the wait list with obituaries as they appear in the paper each week– rather than treat those in need.  But to RB, the most important thing isn’t to open more doors to treatment, but rather that the film be successful.

The National Alliance of Advocates for Buprenorphine Treatment has never been publicly critical of Reckitt Benckiser, even as they release a report on the reasons to increase the 100-patient cap on buprenorphine treatment.  In fact, it is hard to find anyone critical of RB these days– SAMHSA, CSAT, NIDA… pick the initials.  I guess it helps sometimes to be the 400-pound gorilla– especially when the zookeepers appear to be 90-pound weaklings. Or maybe there are only so many bananas to go around these days.

As if I needed more to write about, I happened across the RB web page and their ‘doctor-finder.’  I wondered, with all of the nice things I’ve had to say, whether I was listed– and in fairness I was, number 15 out of 100 listed for Wisconsin in the section marked ‘SAMHSA Physicians.’  But I was not listed at all in the default search section, where ‘Here to Help Certified Providers’ are listed.  I read about what it took to become a member of that distinguished group, and found that the providers had to do all the same things that any buprenorphine-certified physician had to do, but one thing more– to promise to prescribe ONLY Suboxone film to patients.

That’s right; to be classified as ‘Here to Help’, I would have to promise Reckitt Benckiser that I will ignore patients who complain of headaches and ask to try buprenorphine tablets.  I would have to ignore patients who simply preferred a tablet over the film– such as patients who complain about hiding all those little wrappers that tell employers about their medications, or who tire of their medication blowing away in the breeze when they try to take it, or who have lived a sufficient number of years that it is difficult for them to see and crease the tiny dotted line, that allows for at least a fighting chance at opening the wrapper.

Can’t tolerate the taste of the film without vomiting?  Want the option for a generic, lower-cost alternative?  No children in your home, so you’d prefer the non-child-proof option?  Sorry– I’m from ‘Here to Help!